Reforesting the planet

Since 2016, an average of 28 million hectares have been cut down every year. That’s one football field of forest lost every single second. At this rate it would take only 700 more years for all forests on our planet to be destroyed.

That is why we need to step in. For every ecofriendly toothbrush sold, we will contribute 1 mangrove tree back to our planet.


We do so in cooperation with our official partner Eden Reforestation Projects, which is a non-profit organization that reduces extreme poverty and restores healthy forests by employing local villagers to plant millions of trees every year.

Restoring habitat for endangered species

Madagascar is home to over 200,000 species that do not exist anywhere else on the planet. However, due to massive deforestation, many of these lost their habitat and are at the brink of extinction.

By reforesting certain areas in Madagascar, we rebuild these habitats and bring back natural ecosystems for animals to thrive in.

Lifting locals out of poverty

Not only do we plant trees, we also help local communities.


Eden Reforestation Projects involves and hires local villagers for their tree planting projects, giving locals an opportunity to earn a decent income to provide for their families. 

Click the button below to see the impact of our tree planting projects.

Why Madagascar


Today, only 10% of Madagascar original forests remain.

Moreover, 75% of all species found in Madagascar do not live anywhere else in the world. It is imperitive that these forests get restored.

Why mangrove trees

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Mangrove forests are better at storing carbon dioxide than most other forests.


Besides that, they act as fisheries, keep sediment in place, produce fibre and protect inhabited areas against storms and tsunamis.